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Entrepreneurship


Hibiscus Monkey Launches ‘Body Care University’ — A First-of-its-Kind Education Platform in Beauty
In a category dominated by quick fixes, fleeting trends, and algorithm-driven advice, Hibiscus Monkey is taking a decisive and disruptive step in the opposite direction. The brand has announced the launch of Hibiscus Monkey Body Care University, positioning it as India’s first structured, curriculum-led body care learning platform by a beauty brand, a move that signals a fundamental shift from selling products to cultivating informed consumers.
Sumana Mukherjee
6 days ago3 min read


Celebrating Women in Leadership
Kirti’s entry into the Thathera craft tradition was born of curiosity, not
commerce. Years spent in research-led projects, experiential retail, museum
curation at Qila Gobindgarh, and hands-on collaboration with artisan
communities gave her an intimate understanding, from material mastery to consumer insight.
Sumana Mukherjee
Mar 105 min read


Pivot vs Persist in Entrepreneurship: A Founder’s Decision Framework
At some point in every founder’s journey, a quiet but persistent question appears:
Do I pivot, or do I persist?
This question rarely arrives with clarity. It shows up when growth is slow, when traction feels uneven, when effort feels disproportionate to results. And unlike popular startup narratives, there is no universal rulebook for answering it.
This article explores pivot vs persist in entrepreneurship through a grounded, practical lens — focused on decision-making, no
Sumana Mukherjee
Feb 23 min read


Build A Space Business, Not Just Tech
If you only like the tech aspect of space — please become an engineer. Quite often I speak with people especially from some parts of the country where they are getting highly excited looking at the space industry developments around them. This is an excellent source of motivation. But here's the thing — if that excitement only translates to the aspiration of starting your own space company, you may be in trouble.
Sumana Mukherjee
Nov 18, 20252 min read
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