“Maati is our way of sharing the love of the soil at the place that brings loved ones together – the dining table”, share the founders of Jiwya, Aishwarya and Adhiraj.

The mathematics of global change become more manageable when we recognize that 8 billion individuals making moderately better choices create far more impact than a few thousand people attempting perfection. The key is activation—helping people see their own power, understand their own significance, and trust that their actions matter even when results aren't immediately visible.

The next chapter of fashion is not written in polyester. It is grown in fields, forests, and labs. It is plant-based.