“Maati is our way of sharing the love of the soil at the place that brings loved ones together – the dining table”, share the founders of Jiwya, Aishwarya and Adhiraj.

The mathematics of global change become more manageable when we recognize that 8 billion individuals making moderately better choices create far more impact than a few thousand people attempting perfection. The key is activation—helping people see their own power, understand their own significance, and trust that their actions matter even when results aren't immediately visible.

The modern world has turned environmental care into elaborate performance art. We've created a stage where sustainability must be visible, shareable, and aesthetically pleasing to count as real. The props are expensive: aloe vera everything, glass containers arranged with museum-like precision, colour-coordinated compost systems that look better than most kitchen décor. The script is rigid: you must document your virtue, quantify your impact, and maintain the illusion that ca

The next chapter of fashion is not written in polyester. It is grown in fields, forests, and labs. It is plant-based.

Instead of letting clothes end up in landfills, circular fashion ensures they stay in the loop through repair, resale, upcycling, or recycling. A saree becoming a quilt, a kurta turning into cushion covers, or a handwoven fabric being re-dyed and re-loved — these are all small acts of circularity.