Eddie Bauer Brings 100 Years of American Outdoor Innovation to India
Iconic American outdoor brand, Eddie Bauer, through its partnership with Outdoor Goats, is bringing a century of innovation to India rooted in solving real-world challenges. Early in the brand’s history founder Eddie Bauer set out to create better protection against the elements after a winter fishing trip in the Pacific Northwest. Inspired by the insulating properties of down, he went on to develop and patent the first quilted down jacket in the U.S. That breakthrough helped establish a legacy of purposeful innovation that has shaped Eddie Bauer for more than 100 years.
Founded in Seattle in 1920, Eddie Bauer went on to equip the first American expedition to successfully summit K2 in 1953 and has since grown into a globally recognized outdoor lifestyle brand with a presence across 41 countries. India marks the latest chapter in that global journey.
Eddie Bauer arrives in India with a century of craftsmanship and one clear intent: clothing that keeps up with Indian life in all its forms. From city commutes, weekend road trips to rainy days and mountain trails, the collection moves between all of it without missing a beat.
The India launch is anchored by Eddie Set Go, the brand's debut campaign, a rallying call for everyone who's been putting off the trip, the skill class, the weekend away, the adventure they keep saying they'll get to. The message is simple: you've been ready. Now go.
With this collection, Eddie Bauer introduces outdoor lifestyle clothing for men and women, cargo pants, travel vests, convertibles, polos and everyday tees built with UPF 50 sun protection, active cooling and four-way stretch. Gear that performs without looking like it's trying to.
If you got this far, the algorithm didn't put you here. Curiosity did.
Shop the Eddie Set Go Collection : https://eddiebauer.in/
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