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The Indigo Archivist
Among Darshan Shah’s stellar contributions to this field is her journey with Indigo that sits at the perfect intersection of her love for Bengal and Japan.
Sumana Mukherjee
Dec 11 min read


Introducing Ethereal Luxe by Mola – Where Heritage Meets Modern Elegance
Discover The Mola’s newest collection, Ethereal Luxe an ode to timeless Indian artistry reimagined for today’s cosmopolitan woman. Rooted in the brand’s philosophy of honoring heritage while embracing modernity, each ensemble is thoughtfully handcrafted with luxurious fabrics, intricate embellishments, and fluid silhouettes that transition effortlessly from day to evening.
Sumana Mukherjee
Nov 242 min read


Sustainable Period Pain Relief Device by Welme That Lasts for You and the Planet
At its core, Welme is a clinically approved, TENS-powered period pain relief device designed to make menstrual wellness effortless. With gentle electrical pulses that relax muscles, ease cramps, and soothe lower abdominal and back pain, it brings fast, natural, drug-free relief without the clutter of heating pads, patches, or constant refills.
Sumana Mukherjee
Nov 202 min read


COMET ANNOUNCES NEW COLLABORATION WITH FARAK
Together, the two labels introduce Comet x Farak, a limited-edition streetwear collaboration that brings together emotional storytelling, cultural texture, and artisanal design.
Sumana Mukherjee
Nov 192 min read


Abu Jani Sandeep Khosla : Creating Poetry with Legends
Tabu walking for Abu Jani Sandeep Khosla at Art Mumbai felt like a moment woven into destiny. Draped in chamois satin and crepe de chine, illuminated with silver hand embroidery and a reimagined Architectural coat encrusted with a constellation of crystals, she embodied a nocturnal dreamscape brought to life. Every glimmer, every fold, and every movement celebrated the designers’ majestic understanding of fabric, form, and fantasy.
Sumana Mukherjee
Nov 143 min read


Gully Labs Introduces Its Vintage Hockey Jersey Collection
Gully Labs, India’s foremost narrative-led design house, unveils The Vintage Hockey Jersey Collection — a bold tribute to India’s golden hockey era. Blending sports heritage with contemporary streetwear, the collection reimagines iconic victories through a nostalgic yet modern lens.
Sumana Mukherjee
Nov 123 min read


The Exquisite Bride
The purple Paithani lehenga above with red temple motifs and hand-embroidered paisley designs demonstrates Asha Gautam's skill in combining multiple heritage elements. Paired with a Rangkaat Banarasi blouse and red Bandhani dupatta finished with zardozi-embroidered border, the ensemble brings together three distinct regional traditions from Maharashtra, Varanasi, Gujarat and Rajasthan—in sophisticated conversation rather than collision.
Sumana Mukherjee
Nov 74 min read


Handcrafted Treasures from the NorthEast
Swarna Raga Mekhela Sador - Striking red motifs reminiscent of precious rubies, contrasting beautifully with the golden base with intricate golden zari work on the borders and pallu.
Sumana Mukherjee
Nov 62 min read


From Singapore to India — Nimbu is “Back to the Roots” with Sustainable Familywear 🌿
After 5 wonderful years introducing families in Singapore to Indian ethnic wear, Nimbu's #BacktotheRoots movement is a way of paying tribute to where it all began — with handcrafted, premium cotton, sustainable matching family wear for kids and adults alike.
Sumana Mukherjee
Oct 241 min read


The Maati Collection: Jiwya launches its debut home and interior line that brings back connection to the soil
“Maati is our way of sharing the love of the soil at the place that brings loved ones together – the dining table”, share the founders of Jiwya, Aishwarya and Adhiraj.
Sumana Mukherjee
Oct 102 min read


FIVE POINT FIVE LAUNCHES 2025 FESTIVE COLLECTION - SHRINGAAR
Shringaar by Five Point Five is our way of honouring the festive spirit - the rituals of getting ready, the joy of colour and texture, the timelessness of craft. It is an ode to celebration in all its forms,” share founders Radhika Jain and Nitin Singla.
Sumana Mukherjee
Oct 62 min read


Introducing Asha Gautam’s Threaded Narratives — A Collector’s Edition in Hand-Embroidered Art
Asha Gautam, a legacy couture house that has, for over 26 years, redefined Indian luxury through the revival of traditional crafts and timeless textiles
now presents Threaded Narratives — a stunning intersection of textile craftsmanship and collectible design.
Sumana Mukherjee
Oct 12 min read


From Festive Heritage to Street-Ready Style : Introducing 'Manik Red' by Gully Labs
Gully Labs — India’s leading storytelling-led sneaker label, is back with a new collectible drop - MANIK RED, a celebration of Durga Pujo through design, craft, and heritage.
Sumana Mukherjee
Sep 301 min read


HandKnotted Spaces : The Jaipur Rugs Story
In this feature, we step into the world of such collections, where weavers not just weave a rug, but in reality, they turn into storytellers.
Sumana Mukherjee
Sep 21 min read


Peaceful Creations : Handloom Edit
By Chahat Wahi, Contributor at Kriti Magazine In the Bhoi dialect, Kiniho means “these are the ones”. It is a phrase that asks us to pay...
Sumana Mukherjee
Aug 221 min read
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